Sourmilk
WHAT WE DID
Social Brand Strategy, Crisis Communication,
Graphic Design
INDUSTRY
CPG, Food & Beverage
CONCEPTUAL SOCIAL-FIRST BRAND RESPONSE
We're not bitter. We're sour.
When imitation hits a little too close to home, sometimes the best response is to embrace the sour. Inspired by the controversy surrounding Sourmilk's brand identity, this conceptual social-first campaign turns creative imitation into an opportunity for humor, originality, and a little playful mischief. Through cheeky headlines, yogurt-inspired wordplay and absurdist imagery.
#NotBitterButSour
