UCB

MOGAD ai Concepting

The Idea

Waiting is part of life. It's how we move from moment to moment uncertain, but hopeful for what's next. But what if waiting was your whole life? If each day was plagued by uncertainty with no end in sight. And what if you didn't even know what you were waiting for? That's life for MOGAD patients. Their next life-altering attack, could be tomorrow or next year, or never come at all.

There are ways to manage the pain, but there's nothing to control the fear. With MOGAD, every room is a waiting room.

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Project Details

Made at Havas Lynx
Type: AI Concepting

Credits
VP, Associate Creative Director: Carrie Lipscomb
Copy Supervisor: Kara Torrisi


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